Currently 20% of American households are underbanked with at least 90% of said households having access to mobile devices.
81% of American households making at least $75k in annual income, have not used Alternative Financial Services (AFS) such as crowdfunding.
Approximately 80% of those with no previous AFS activity have access to online banking and 72% have smartphones.
This accounts for an increasing percentage of the population with access to mobile devices that can become active participants.
Data regarding the use of Alternative Financial Services sourced from; FDIC.